Businesses are around the world. You may be doing your business in a small, medium or large scale, still if you would like to grow your business and to get more clients it needs a good web site to show what you or your company offers the products/services to the world.
Having a website for your business benefits you in the following ways:
- It leads to exist in the digital world,
- It helps it to thrive in the physical world as well
- It helps a business in various areas of growth involving your customers, suppliers
- It helps to build your reputation
- It makes your visibility in your community and industry
- And much more
Lets' see how it helps to grow your business:
Web Presence (online presence):
Your business can be online presence through your website. Now-a-days, the majority of the customers/individuals search online to find local businesses/services and avails them. Search engines like google and others are providing opt-in service and that will provide your information to people online. How search engines provide your information to people online? It is through website. You provide your information in your website and the website works to tell search engines information about your business, the services your offer, from which area you offer service,(the location) and business hours.
Customer/Client Engagement:
Let’s see how customer engage to your business. It is through your website. The website creates a channel for customer engagement.
A good business website gives people opportunities to interact with your business, such as by requesting a free quote, scheduling an appointment, emailing your business, or even just looking up your address and phone number. The more information your customers can learn about your company in the fastest amount of time, and the more opportunities they have to engage with you, the more likely they will be to engage with you.
Competitive Advantage:
If you want potential customers to find and use your business over your competitors, your business needs a website. The more information you can provide about your products, services, and personality, the more you can distinguish your business from competitors in your local community.
Also, by using content reflective of the personality and culture of your business, your website can get a feel for the experience of your business, not just its products and services. The more familiar you can make someone with your business, the more they will be drawn to it.
Generates Leads:
Let’s see how a website can generate leads to your business. A website has an option called ‘call-to-action’. This call-to-action is a button or text on your website.
When someone clicks on this button or text it prompts to provide their contact information for a specific purpose. For example, people can use this option to schedule an appointment, get a quote for a service, enrolling for a course, requesting for a demo, download a brochure or eBook or request more information from the business. By having calls-to-action on your website, visitors can fill out a contact form and this provides you with a list of people to follow up with and potentially convert into clients and customers.
Saves Time
A website can save you time and money as a business owner. Think of your website as a conversation you’d have with a person interested in your services, whether on the phone or in person. Answering questions they have will show that you are knowledgeable in your area of expertise, will increase their trust in you, and may potentially lead to a sale.
Having a website enables you to provide the same information you would in a conversation, but without you actually having to be there. Even better, a website works to allow you to have multiple “conversations” with potential customers at once because, unlike having a one-on-one conversation, more than one person can view your website at a time. Time otherwise spent answering these questions and informing customers can now be allocated to other priorities. In addition, the thought-out content on your website will, at times, articulate your business and services better than you can on the fly.
Promotes Your Business
In addition to giving information about your business, a website allows you to showcase your business’s products and services. Depending on your business, you can have a photo gallery or portfolio of your work, a blog where you can stand out as an expert in your area and provide useful information, and even a section for customer testimonials. This allows customers to see how and why they should use your business, which makes their decision making easier.
Expands Your Reach
One final way a website helps your business is by expanding your reach. Store fronts, hanging flyers, and business cards have geographical limitations in terms of who they can reach. With a website, anyone can find or stumble upon your work, not just people in your area.
SEO, or search engine optimization, works to get your business found by people conducting online searches, putting your business in front of more than just the people who are walking by. If your business website contains enough content that is relevant to your service and location and useful to your audience, you will show up on search engine results pages and get discovered by more people.
Increases Local Exposure
Customers often conduct local searches through Google maps to find businesses and services in their area. Having a website linked to your Google listing allows customers to seamlessly proceed to the next step of engaging with you after finding you, whether that step is visiting your store, calling your number, or something else. Clearly listed contact information to facilitate convenient engagement is one of the must-haves for a business website.
With the level of internet usage among customers today, it is imperative to get started with a website for your small business. Not only will a website allow you to establish a presence in a world where your target audience lives, it will make it easier more people to search, discover, and contact you. A website doubles your efforts in answering questions, providing details, and refining your brand identity—all of which makes it as easy as possible for customers to establish a relationship with you and turn into clients.
What we offer?
We provide the following services to our esteemed customers.
- Website designing and development through PHP and HTML
- Website designing and development through WordPress
Our Web Design/Development methodology:
Phase One – Information Gathering
Phase Two – Planning
Phase Three – Designing
Phase Four – Development
Phase Five – Testing & Delivery
Phase Six – Maintenance. Final Words
Phase One - Information Gathering
This is the most important phase of website design & development. The primary stage of website development is gathering information i.e analyzing clients needs & requirements also known as “Discovery phase”. In this phase, the designer portrays the client’s vision into the paper. In the discovery phase, it is important to understand the purpose of creating a website, it is also very important to know the goal of the website, which targets audience you want to get targeted, type of content your target audience will look for? These factors are very crucial to determine in the fundamental phase of website design.
Phase Two - Planning
“Good website is the result of good planning” is what we believe in. After the information gathering what comes is planning. Planning is nothing but prioritizing tasks for website completion. In this phase, we develop the sitemap of the website is developed. Here, we decide the menus, contents & navigational system for the website.
Phase Three - Designing
This is the creative phase of website design. This is the phase where designer put their heart & soul into it. Also, communication plays a major role here. The designer needs to understand each & every aspect of the client expectation & try to sketch it. From logo design to selecting templates everything is discovered in this phase.
Phase Four - Development
After designing, there is a development phase also known as ‘implementing phase’. Now, this is the phase where your actual website starts its implementation. The development phase is also a very crucial phase for the website design. Here, we integrate all the information that we had collected from initial phases. Creating Database, logic & actual programming is done here.
Phase Five - Testing & Delivery
After the Development phase, there is a Testing & Discovery Phase. The testing is done by QA, also responsible for preparing the test cases. The following are the types of website testing.
Phase Six - Maintenance
The last phase is Maintenance, in this stage, the maintenance of the website is done for a limited time period only. Maintenance means updating the contents & design of the website. The maintenance facility provided for the limited time provided by the company but if the user wants to extend the service they have to are charged extra for it.
For your web design/development request, contact us here.